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Case Study

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lonelyplanet

Industry: Travel

Mar 2013 - Sep 2013

When India went for its first digital rail yatra!

Lonely Planet is world’s largest publisher of trusted travel content for print and digital from experts who visit destinations across the globe. Lonely Planet India’s Short Escapes series of travel guides Guides were launched to create awareness about nearby destinations around Delhi, Mumbai and Bengaluru.

Objective

To create awareness about Short Escapes Travel guides by increasing engagement across various social media channels and creating a travel community for fans to share their experiences.

Result

4000+

registrations for short escapes

400

escape diaries have been shared with us

20000+

new fans on facebook

400+

new followers on twitter

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Platform

Campaign micro-site with social media promotion across FB & Twitter handles

How Did We Add Value

We took fans on a virtual train journey from Delhi to Mumbai and Bengaluru to promote newly launched Short Escapes Travel Guides with a quiz around about short escapes destinations. It was a fully integrated multi-phase online campaign with fun questions and lot of travel stories.

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