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Case Study

maxbupa-health-logo

Industry: Health & Wellness

Mar 2013 - Sep 2013

Health Insurance conversations are boring says Mythya. Know how we busted this myth.

Max Bupa is the insurance company which provides the best health insurance plans for you and your family.

Objective

To make health education fun and educate people around various myths around health insurance sectors and make them aware of the actual facts.

Result

6000+

likes on facebook

400+

comments received on our post

700+

Resharing of posts

How Did We Add Value

We used Social Media to educate our community about Health Insurance in a fun, engaging and quirky way. We aligned two animated characters Satya and Mythya in this campaign. Mythya is the one who basically spread all rumours regards to insurance and Satya is the one who counters Mythya by stating the actual facts.

satya-mythya
satya-mythya
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