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Case Study

radisson-noida

Industry: Food & Beverages

2017 - Current

How we made Noida fall in love with its new boutique hotel

Located in the National Capital Region, Radisson Noida is an elegantly designed contemporary business hotel.

Objective

Park Plaza Noida was to be rebranded to Radisson Noida. The objective was to launch the brand while highlighting the new aspects of the hotel and creating a strong brand recall every time one thinks of booking a hotel.

Result

Start13,502

Achieved14269

Increase in fan base

Start430

Achieved847

Increase in fan base

Start161

Achieved479

Increase in fan base

82.7%

Increase in Engagement rate

131.8%

Increase in Engagement rate

739.1%

Increase in Engagement rate

192.4%

Increase in Impressions

201.6%

Increase in Impressions

1671%

Increase in Impressions

How Did We Add Value

We mapped a digital strategy with the help of 50+ digital influencers to spread the word about the launch and create communication channels that are not only organic, but also ensure a strong brand recall in the potential customers' mind.

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