23rd Mar 2015 - 10th June 2015
Making weekend binging more than Saas Bahu for Indians
Star World India is a 24-hour English language cable channel which airs popular shows from the United States, United Kingdom and sometimes Australia along with some local shows.
Star World Weekend Binge provided viewers an opportunity to observe all seasons of television's hottest series at one go, thereby showcasing quite 1200 hours of award–winning shows. Our motive was to create buzz around international shows on monthly basis and increase our share of voice on social media.
New Likes received on Facebook
new followers on Twitter
followers on Google Plus
image posts on Instagram
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