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Case Studies
Amidst all the fun, we've been doing some really interesting work which has generated measurable success for our stakeholders. Featured below are few case-studies of the projects we've worked on:

Satya Mytha Campaign for Max Bupa
Satya Mytha Campaign for Max Bupa
When Max Bupa wanted to educate its target audience about the prevailing myths in health insurance industry we worked with them to give birth to two characters, Satya and Mythya. The campaign went on to win award for the best Client-Agency idea at the Retail Summit in Mumbai. Here is a case-study video which talks more about what we did.
Social Marketing for Health Insurance Industry
Social Marketing for Health Insurance Industry
Health Insurance marketing has always been perceived as a challenging subject. The key players in the health insurance industry have been dealing with prominent issues such as consumer trust and category education.
Escape Express Campaign
Escape Express Campaign
In 2013, We steered a digital campaign targeted towards the travel community to drive brand engagement for Lonely Planet India. The campaign was carried over in two phases and was hosted on a dedicated website which was properly integrated with the necessary social channels.
Get Help Facebook Application
Get Help Facebook Application
Get Help is a Facebook Application which we conceptualised, developed & launched for India's leading health insurance brand Max Bupa. Through this initiative we have helped Max Bupa to take the lead to transform the perception of insurance as a complex product by using the most interactive social media platform to drive conversations on the category.
#CGFoodFest Blogger's Meet at Kingdom of Dreams
#CGFoodFest Blogger's Meet at Kingdom of Dreams
On the 23rd of March, 2013, with the backdrop of the Culture Gully Food festival, a bloggers meet was conceptualized by Iffort at the very popular Kingdom of Dreams through a food tasting session along with several fun activities.
Crazeal Lolympics
Crazeal Lolympics
As the world was swept over by the London Olympics 2012, Groupon found an instant connect with the global sporting spectacle as the flavor for July. We decided not to make it sports centric with the obvious thought that we wanted to do something different from the routine conversations on Olympics.
Biker of the Year
Biker of the Year
When India's largest biking community approached us for online branding of their campaign Biker of the Year, we helped them build their movement online which puts the men before the machines.
Bushirt.com
Bushirt
Read how we drove the online brand launch campaign for bushirt.com. The strategic initiative was connected with an emotionally centric business goal unlike how launch campaigns are typically perceived.
DnY World Cup Contest
DnY World Cup Contest
Learn how we helped one of India's leading group-buying portal to driving a high impact social media marketing campaign during cricket world-cup 2011. In a period of 4 weeks, the campaign had over 12,000 unique users who participated in the game and played the World Cup Jeeto Contest.
Adventure18 - Ecommerce
Adventure 18 - Ecommerce
Our client Adventure 18 wanted to build an online presence for their store which would provide a platform extension and also help them tap the online community of adventure enthusiasts & sports freaks. We helped them with end-to-end design and development of an e-commerce portal using Joomla platform.