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Micro - Portals
So you go to a shoe store and find out that there are separate floors in the shop for men, women and children. It is because the store wants to create segments that appeal to different sections of the shop. Similarly, a micro-portal acts as a gateway providing context for your audience and helps you to focus on one specific subject. That focused subject could be your new product or a soon to be launched program.
Read our case-study on a micro-portal we had developed for Biker of the Year campaign
Biker of the Year
Biker of the Year
When India's largest biking community approached us for online branding of their campaign Biker of the Year, we helped them build their movement online which puts the men before the machines.