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quotes We have been regularly covered in the media for stories, interviews and opinions about various subjects around Social & Digital media. If you are from the media industry and would like to connect with us please drop us an email on contact[AT]iffort[DOT]com.



Social Media Week Banglore

February 2014

"In the age of promoted posts and sponsored tweets where there is a tremendous competition to advertise, many feel that 'travel industry' is still one industry where brands can lead by creating inspirational content for the travellers."

Source: socialmediaweek.org

The Telegraph

August 2014

"A tweeting CEO becomes the brand ambassador of his company, Bagchi says. "With Twitter you bypass all protocols. Consumers love it," adds Daksh Sharma, co-founder of the Delhi-based digital agency Iffort."

Source: telgraphindia.com

Health Insurance made fun on social media

July 2014

"A rather successful social media campaign which made the education of Health Insurance Industry simply fun ! Enter, characters of Satya Mythya, in it's own movie trailer format, explained and diminished all the myths of the industry, eventually resulting in an overwhelming response!"

Source: socialsamosa.com

India Warehousing Show 2014

June 2014

"Iffort is the Social Media Workshop partner of India Warehousing Conference 2014. We are delivering a 60 minute workshop which will give insights on small and medium businesses can grow rapidly by using social media marketing."

Source: indiawarehousingshow.com

Twitter India Goes Global

May 2014

"Twitter is planning to transplant some of its strategies for the 2014 India elections to other countries that are going to the polls soon, including Brazli and the USA. The platform was extensively used by many politicians during the recent elections to communicate with the public. Participate in the conversation as we discuss whether Twitter and social media in general will become a permanent feature in the electioneering plans of parties in the future."

Source: indiapostlive.com

Twitter Goof-ups

May 2014

"IndiaPost Live is India's first live Web TV News Conversation channel. Daksh Sharma, Director - Iffort was recently invited by IndiaPostLive to share thoughts on Twitter Goof-ups by celebrities in India."

Source: indiapostlive.com

Basics of planning a Digital Marketing Campaign

May 2014

"Planning an effective digital campaign is a vital cog in any marketer's wheel. Every year we see innovative digital campaigns that steal the limelight & make it to the list of top campaigns. These campaigns boost the brand value and deliver unique experiences that create a long-term stakeholder impact.

Source: smallenterpriseindia.com

Social Media Marketing for Health Insurance Industry

May 1, 2014

"Health Insurance Marketing has always been perceived as a challenging subject. The key players in the Health Insurance Industry have been dealing with the key issues of consumer trust and category education."

Source: socialsamosa.com

Afaqs covers our presentation on Social Media Bloopers

February 2014

"Afaqs.com recently published our case-study presentation on Top Social Media Bloopers of 2013."

Source: afaqs.com

Social Media Case Study: How Max Bupa Enabled 1200 Customers Buy Health Policies via Facebook

February 10, 2014

"India's premier health insurance company, Max Bupa now services hundreds of customers daily using its Facebook engagement platform – Get Help. Get Help is one of a kind customer service platform which helps users to get services at their fingertips right from Facebook."

Source: socialsamosa.com

Social Media Case Study: How Lonely Planet Engaged its Community with a Virtual Train Journey

February 3, 2014

"The idea behind the campaign was to take users on a virtual journey to destinations around Delhi, Mumbai and Bengaluru, giving them an insight into escape destinations across these cities."

Source: socialsamosa.com

9 Practices Restaurants Must Follow On Facebook

January 13, 2014

"Iffort, a digital agency, has compiled a presentation with 9 tips to help you get the most out of your Facebook presence. These are our observations from the work they have done for one of their clients, Ristorante Prego, a premium Italian restaurant in Mumbai. "

Source: socialsamosa.com

Lonely Planet launches online shopping cart

September 13, 2013

"Travel content provider, Lonely Planet has launched online shopping cart on its portal allowing users to purchase travel guides and e-books online. Digital agency Iffort, which is responsible for other online initiatives by Lonely Planet, has powered the facility."

Source: indiadigitalreview.com

Lonely Planet launches shopping cart

September 13, 2013

"Lonely Planet now offers you a facility through its website (www.lonelyplanet.in) for purchasing Lonely Planet travel guides for the Indian Traveller. You can now purchase a Lonely Planet travel guide in just a few clicks. This facility is enabled through itsdigital agency - Iffort, who are also responsible for other online initiatives by Lonely Planet."

Source: voyagersworld.in

Lonely Planet: Escape Express arrives on digital platform

August 14, 2013

"Escape Express, conceptualised by digital agency Iffort, was launched on August 1 and is divided into two phases."

Source: afaqs.com

xBhp Launches Biker Of The Year (BOTY) Awards

August 5, 2013

"India's largest biking community, xBhp has launched the hunt for 'Biker of the Year' 2013, powered by Castrol Power1 and styled by Wrangler. This is the second edition of xBhp,'Biker of the Year' and is powered by digital agency, Iffort."

Source: mediapoondi.com

Iffort on the Art of Twitter

May 25, 2013

"Twitter is all about what you are experiencing, your thoughts and observations. You cannot have a ghostwriter sitting miles away substitute you for these personal thoughts," says Daksh Sharma, Director and Co-Founder, Iffort.

Source: entrepreneurindia.com

A VIP's guidebook to Twitter

May 19, 2013

So when 'The Economic Times' approached us for some tweeting tips for celebrities, here's what we had to say :)

Source: economictimes.indiatimes.com

Formulating an Effective Social Media Strategy for your Startup

March 20, 2013

"There have been many stories already written about which tools you should use, which networks you can choose but what they don't talk about is the strategy i.e. the heart of all the action." - Daksh Sharma, Director at Iffort.

Source: smallenterpriseindia.com

Panel Discussion at Fortune Institute of International Business

March 15, 2013

We have received an invitation to be a part of the panel discussion at Biz-Bazaar Marketing Conclave 2013 by Fortune Institute of International Business. The conclave brings together experts in the marketing discipline to share their experiences through panel discussion on the theme, "Branding - The Challenges Within"

Source: FIIB

Coverage in Inc Magazine

March 10, 2013

It is a proud moment when your work is covered by a magazine like Inc. Check out their latest issue featuring our campaign for Kingdom of Dreams show, The Legend Of Kung Fu.

Source: inc.com

Interview with Daksh Sharma : Director at Iffort

February 22, 2013

Read what Digital and social media marketing expert Daksh Sharma has to say about his journey in the world of internet marketing and what marketing advice he has for 2013.

Source: onlinemarketingpit.com

"Brand Boredom" on Social Media

January 9, 2013

2013 would witness the emergence of 'Brand Boredom' on Social Media. Brand boredom will impact those brands which over-use monotonous content strategy and rely heavily on FB posts and Tweets in the name of doing Social Media. Engagement will cease to exist on such pages leading to huge drop out rates of fans/followers which in-turn would see death of such brands on social media.

Source: lighthouseinsights.in

Iffort features in xBhp mag

December 2012

Catch us in the print edition of xBhp.com, India's largest online biking community. Buy now

Source: magzter.com

Find us in the latest issue of afaqs! Reporter

November 2012

India's leading print magazine that captures the essence of news in advertising, media and marketing every fortnight. Download the PDF now

Source: afaqs.com

Featuring a Social Media Agency : Iffort

6th September 2012

Who are we? We are a digital agency, bending rules in the fields of social media marketing, digital campaigning and online reputation management.

Source: socialsamosa.com

Iffort bags Lonely Planet India digital media mandate

3rd September 2012

MUMBAI: Travel guidebook publisher Lonely Planet has appointed New Delhi-based Iffort as its digital media agency partner in India.

Source: indiantelevision.com

Lonely Planet appoints Iffort as digital agency

3rd September 2012

The agency will work to roll out strategic community engagement and search engine optimisation programmes to position the guidebooks among the target audience.

Source: afaqs.com

Lonely Planet India appoints Iffort as digital media agency

31st August 2012

Lonely Planet, one of the world's largest travel guide book and digital media publisher, has appointed Noida-based social media and digital consulting firm Iffort as its digital media agency partner in India.

Source: indiadigitalreview.com

Social Media Case Study: Crazeal Lolympics

20th August 2012

As the world was swept over by the London Olympics 2012, Groupon found an instant connect with the global sporting spectacle as the flavor for July. We decided not to make it sports centric with the obvious thought that we wanted to do something different from the routine conversations on Olympics.

Source: socialsamosa.com

xBhp Biker Of The Year Social Media Campaign [Case Study]

25th June 2012

India's largest biking community, xBhp had launched a hunt for 'Biker of the Year' last year. Today we bring you the case study on how xBhp's Biker of the Year was promoted via social media by digital media agency, Iffort.

Source: lighthouseinsights.in

Crazeal's Twitter Campaign Who Can Resist (Infographic)

13th June 2012

Iffort, a social media and digital consulting firm has shared an infographic of one of their client, Crazeal, the Indian counterpart of Groupon. This infographic showcases the Twitter campaign, "Who Can Resist" that Iffort had executed for the brand. Have a look and let us know what do you think about the efforts made by Iffort.

Source: lighthouseinsights.in

Crazeal.com appoints Iffort as its social media agency

4th May 2012

Crazeal.com , the Indian unit of global giant GROUPON Inc., has appointed Noida-based social media and digital consulting agency Iffort as its social media agency in an attempt to strategise its social media marketing efforts.

Source: afaqs.com

Crazeal (Groupon India) appoints Iffort as its social media agency

3rd May 2012

Crazeal.com , the Indian unit of global giant Groupon Inc. has appointed Iffort as its social media agency to strategise its social media marketing efforts.Iffort's role as a specialist agency for the brand will extend towards conceptualizing social media campaigns, content ideation and planning, interactive community management and managing online reputation.

Source: IndiaDigitalReview.com

Coverage in Apparel Online, April 2012 Issue

April 2012

Quoted in story on branding using Social Media Marketing. For more information, download the attached PDF.

Source: Apparel Online

A Talk on Brand Building through Social Media at the 3rd ALTEN conference, New Delhi.

17th March 2012

Daksh Sharma, Director - Iffort delivered a talk at the 3rd ALTEN conference on 17th March 2012 at NSIC Complex, New Delhi.

Source: Alten.in

Iffort partners with Inmantec

7th November 2011

Iffort partners with Inmantec for National Seminar on Open Source: Opportunities in Entrepreneurship Ver 2.0

Source: Inmantec.Edu

YourStory.in

10th August 2011

Iffort: Social Media Marketing Consultancy, dabbling in online reputation management & Facebook apps.

Source: Yourstory.in

Social networking lends a helping hand

23rd May 2011

Daksh Sharma, director at Iffort, has been working with brands like www.dealsandyou.com - a daily deal site - where customers prefer to connect via social media channels.

Source: Business Standard

Marketing knowhow helps

31st December 2010

Marketing knowhow helps, notes Daksh Sharma, Director, Iffort, a digital marketing and web strategy consulting firm. A background in communication would be advantageous.

Source: The Telegraph

The New Wall Street-Indian CIOs’ Success with SMM

12th November 2010

There are conversations happening about your brand whether you like it or not. You can use social media channels to churn out data, discover trends and align these with your business strategy. But first you need to clear out the noise.

Source: CIO Magazine

Social media eats into TV audiences

15th October 2010

According to Iffort, MTV-India is the most popular brand on Facebook in India.

Source: Business Standard

iXiGO named fastest growing Indian brand on Facebook news

1st October 2010

Noida-based web strategy and social media consulting firm, Iffort, has rated online and mobile travel search engine, iXiGO.com as the fastest growing Indian brands on social networking site, Facebook, on the basis of an independent study.

Source: Domain-b.com

Traffic cops get Facebook facelift

17th September 2010

Iffort selected and reviewed Facebook fan pages of 25 select brands from several industry verticals, including media, consumer durables and publishing for over a month.

Source: Hindustan Times

Paulwriter.com: Facebook-‘4’ tips for your brand to get it right

August 2010

Daksh Sharma, Co-Founder Iffort got an invitation from Paul Writer Strategic Services Pvt. Ltd. to contribute to their newly launched B2B portal www.paulwriter.com

Source: Paulwriter.com

Business India May 2010 - Twitter Cover Story

16th May 2010

We’ve been featured in Business India’s cover story on Twitter.

Source: Business India

India Inc.’s tryst with Twitter

18th March 2010

Our research study has been covered in the latest edition of Business Today- India's leading Business Magazine.

Source: Business Today