In today’s ever-changing digital world, it’s essential for businesses to have strong marketing strategies to stay ahead of the competition and dominate online. Performance marketing is one of the most popular marketing strategies out there. It’s different from traditional marketing because it focuses on specific actions and results, so businesses can get measurable results and […]
In recent conversations surrounding artificial intelligence (AI), one particular interview with the CEO of Stability AI has sparked significant debate. Emad Mostaque, CEO and founder of the the company behind Stable Diffusion, the world’s most popular open-source image generators boldly claimed that programmers would become obsolete within the next five years, thanks to the disruptive […]
As a marketer trying to keep up with the trends in 2023, one thing you’ve constantly been hearing is, “The future of search is rapidly evolving”. With the disruption that Bing created with GPT integration, we can also safely add, “The future and purpose of search is rapidly changing”. A lot is happening in this […]
Businesses all around the globe today are using the potential of digital marketing to connect with their target markets and spur growth. With quick and advanced digital transformation and growing reliance on updated technology, the United Arab Emirates (UAE) is not an exception to this trend. In this blog article, we will examine the extraordinary advancement […]
This blog is an excerpt from a presentation delivered recently by Daksh Sharma, the co-founder of Iffort, at the 7th edition of #SMLive, Social Samosa’s virtual conference. To know more, click here. For more than a decade, I have witnessed the remarkable influence of Artificial Intelligence (AI) across various industries, including marketing. Leveraging AI in […]
In the dynamic business landscape of the UAE, web development plays a pivotal role in driving growth and success. Collaborating with web development companies, however, presents its own set of challenges that require careful navigation. Effective collaboration demands a strategic approach and adherence to best practices. Just like a well-choreographed dance, successful collaboration blends the […]
In the competitive realm of the real estate industry, standing out from the crowd and effectively reaching prospective buyers and investors is essential for success. As a leading performance marketing agency in Dubai, Iffort has carved a niche for itself by offering cutting-edge strategies tailored specifically to the unique needs of the real estate market. […]
In recent years at Iffort, we have seen impressive growth in direct-to-consumer (D2C) e-commerce startups, especially in the thriving digital landscape of the UAE. The convenience of setting up such businesses, coupled with the growing trend of online shopping in the region, has fuelled this surge. If you are a D2C startup in the UAE […]
In today’s hypercompetitive digital landscape, the role of performance marketing agencies cannot be underestimated. These agencies possess the expertise and strategies to propel your business to new heights, leveraging the power of data-driven campaigns and cutting-edge tactics. Choosing the right agency is a game-changer, capable of unlocking a multitude of benefits that drive tangible results. […]
Businesses are wondering if Facebook advertising is still relevant in 2024. Advertising on social media can be difficult – and in this ever-changing world, you must be on the right platforms, not the dying ones. With the recent changes to Facebook, you might think the ship has sailed and users are jumping overboard by the […]