Case Study


Industry: Health & Wellness

2018 - Till Date

Fit on Click is a fitness focused online-discovery platform in UAE. It brings all the fitness, wellness, and sports facilities under one platform to simplify the end user’s search for finding their perfect fitness facility.


The platform was already running for the past 2 years before Fit on Click approached Iffort. They were very clear about getting the platform built from ground up. They wanted to provide enhanced experience to their partners and customers. Along with that, the idea of re-building the backend solution was to provide the robustness & scalability in the longer-run.


How Did We Add Value

The approach we took was straightforward. We did few sessions with their existing partners as well as with their backend team to understand the bottlenecks in detail. In addition, we consulted few fitness freaks within our office so as to understand their expectations from a platform like Fit on Click. The entire team then went back on the drawing board to address all the existing issues as well as the requirements from these stakeholders.

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