The campaign ‘India Unexplored’ was developed to connect all travel enthusiasts and provide them with a platform to share their travel experiences of “unexplored destinations within India” under specified genres i.e., See, Do Eat and Shop. This campaign required quality leads, hence, a targeted SEM campaign was designed and executed across India to generate registrations. These submitted entries were later reviewed and approved by the expert jury of Lonely Planet India. Further, all approved entries were made open for voting for a specified time period.
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